Our Story
Every December, Vancouver hosts the Street Store, an annual free, dignified shopping experience for Downtown Eastside residents called the Street Store. This special event was started in 2014 by Christina Wong and takes place in the heart of the Downtown Eastside neighbourhood at the intersection of Columbia and Hastings. During her time leading and organizing the Street Store, and through her conversations with the community, she gained a better understanding of the real challenges and experiences of people living and working in the Downtown Eastside.
In 2017, Christina was at the Street Store when she met a four-year-old boy named Justin, who would effectively change the course of her life forever.
Upon opening the doors of the Street Store Justin came running in, full of energy and liveliness, excited about the possibility of finding a toy for Christmas. After spotting a guitar in Christina’s hands, he charged at her full force and immediately began playing with the strings and trying to make music. Later on, Christina had the opportunity to meet the boy’s parents, who expressed grief that they could not properly provide for their son, due to lack of a stable income.
It was in that moment that the idea for Employ to Empower was born and Christina’s quest to positively impact the community through employment and entrepreneurship began. The following month, Christina quit her full-time job and with the support of co-founder, Stephanie Chan, officially launched Employ to Empower.
Our Mission
We focus on providing personalized support.
Our mission is to empower individuals who face work and social barriers to cultivate community connections through entrepreneurship and self-advocacy opportunities.
Our Vision
Every person has the opportunity to achieve self-reliance, financial well-being, a sense of belonging and contribution to the community.
Our Annual Report
Our Values.
Compassion
Compassion comes first.
Connection
Genuine human connection.
Empower
Empower to build self-confidence.
Hand Up
Offer a hand up, not a hand out
Sustainable
Sustainable long-term effect.
Social Impact
Create social impact with everything we do.
What We Do.
Employ to Empower takes a compassion-focused, holistic approach to empowering residents in Vancouver’s Downtown Eastside through business skill building, mentorship, and advocacy.
Stage 1: Business Skill Building
Our business skill building program offers soft skills and basic business fundamental courses.
Stage 2: Mentorship
Our mentorship program supports residents and their business aspirations through personalized weekly mentorship sessions and access to affordable microloans.
Step 3: Advocacy
We actively engage in advocacy work in the broader community and are committed to bringing about positive social change for the Downtown Eastside and it’s residents.
Meet The Team
Employ to Empower is a team of qualified, self starting, and adaptable professionals who put compassion first, and are committed to creating positive social change in the Downtown Eastside community.
Scott Shaw
Co-Founder @ Sutton Realty
Breanne Lehodey
Associate @ BLG Law Group
Adam Lorant
Investor @ Magellan Angel Partners
Christina Wong
ED @ Employ To Empower
Darius Maze
Vice Chair @ Employ to Empower
Christina Wong
Co-Founder & Executive Director
Christina brings a diverse skillset to the team, reflecting a combination of: 14 years of volunteering in the DTES community, ten years of sponsorship experience, a major in Psychology from SFU and eight years working with people who face disabilities. She is very fortunate to have an incredibly team to help achieve a mission that is much greater than us - cultivating sustainable change for entrepreneurs who face barriers. Recently, she was nominated for the 2020 YWCA Women of Distinction in the Non-Profit category and a recipient for the Globe and Mail Top 50 Business Changemaker recipients in Canada.
Charissa Landicho
Head of Advocacy Programming
Charissa is the Head of Advocacy Programs at Employ to Empower works directly with a team of events specialists to curate events that focus on destigmatization, education and awareness of the entrepreneurs in the program. She is also the lead for our annual Vancouver Street Store event.
Truman Wong
Head of Operations
Truman is an active champion in the community and is leading our development programming for our basic business fundamentals and ideation courses at Employ to Empower.
Hosea Cheung
Media Relations Coordinator
Hosea supports the external relations strategy by communicating ETE's story to the broader community through impactful storytelling.
Vivian Wong
Vancouver Street Store Project Lead
Vivian brings her contagious upbeat energy to the team AND is a project management QUEEN. She's led reputable events like TEDxSFU in her past experiences. She will be leading this year's Street Store event coming up in December 2022 and bringing her secret sauce to the team.
Deborah Scott
Partnerships & Engagement Lead
Deborah has a combination of marketing, entrepreneurship and a boundless, genuine heart to support our community. She will be working on helping ETE curate and design a partnership/engagement strategy so ETE can engage corporations/donors/individuals in a meaningful way.
Lara Debie
Business Skills Training Lead
Lara supports individuals in creating the confidence that they need to stick up for themselves, and to create life that they want. She facilitates and leads the 10-week business fundamentals program, focusing on creating a business plan, get really clear on what the participant wants their business to be/look like, and create a pitch/presentation about their business.
Janice OBriain
ED @ Venture Connections
Dr. Sarah Lubik
ED @ Charles Chang Institute
Alisha Masongsong
Director @ Exchange Inner City
Atif Saad
Founder @ Co-llective Marketing
Sharon Makina
Big Sisters of BC
Haley Grewal
Upstation VC
Natasha Dion
Senior Designer @ Co-llective Marketing
Amy Hemmerling
Cillema Film / Videography
Alex Bocajj
Cillema Film / Videography
Len Pierre
Cultural Competency Advisor
Len is supporting Employ to Empower's leadership team with integrating indigenous worldview in to ETE's programming.
Vivian Chan
Chief Channel Officer Company at NexTech AR Solutions
Vivian is an advisor with ETE and supports with providing guidance around marketing, leadership and human resources.
Amanda Mah
Social Media Coordinator and Specialist Mentor
Amanda is a digital marketer who is supporting the Brand and Marketing team with social media. She also supports the Development Course by teaching digital literacy to entrepreneurs who face work and social barriers.
Sheila Kern
Strategic Planning Advisor
Sheila is supporting Employ to Empower's leadership team with defining the brand purpose to achieve the goals in to ETE's programming.
Have Questions?
Contact us for answers to all of your questions or to sign up for our services! We're always available to answer any of your questions or provide you with support if needed.
Contact Us